Cookie Policy
Last Updated: January 2025
We believe you should know what's happening when you visit novaristiq.com. This policy explains how we use tracking technologies—and more importantly, how you can control them. No jargon, no hiding behind technical terms. Just straightforward information about what these technologies do and why we use them.
What Are Cookies Anyway?
Think of cookies as small notes that websites leave on your computer. When you visit our site, we might drop a few of these notes in your browser. They help us remember things—like your language preference or whether you've seen a particular message before.
These aren't the kind that store personal essays about your life. They're usually just strings of letters and numbers that help our site work better. Some disappear when you close your browser. Others stick around for a while.
The Different Types We Use
Essential Operations
These keep the site functioning. Without them, basic features wouldn't work properly—things like secure account access or processing your requests.
- Session management for logged-in users
- Security features that prevent unauthorized access
- Basic functionality that makes navigation possible
Functional Enhancement
These remember your choices so you don't have to keep telling us the same things. They make your experience smoother but aren't strictly necessary for the site to work.
- Language and region preferences
- Display settings you've customized
- Information that personalizes your visit
Performance Analysis
We use these to understand how people interact with our site. Which pages get visited most? Where do people get stuck? This data helps us improve things over time.
- Page view statistics and visit duration
- Navigation patterns and common pathways
- Technical performance measurements
Marketing Communications
These help us show you relevant information based on what you've looked at. They also help us understand whether our marketing efforts are actually working.
- Ad relevance and frequency management
- Campaign effectiveness tracking
- Content recommendation systems
How Long Do They Last?
Some cookies vanish the moment you close your browser—we call these session cookies. Others hang around for months or even longer, depending on what they're doing. Performance and marketing cookies typically last longer because they're tracking patterns over time.
You can clear all of them whenever you want through your browser settings. Starting fresh is always an option.
Taking Control
Every modern browser lets you manage cookies. You can block them entirely, delete existing ones, or set rules about which sites can use them. Here's where to look:
What Happens If You Block Everything?
You're free to disable all cookies, but some parts of our site might not work as expected. Login features could break. Preferences won't save. The experience becomes less personalized and potentially more frustrating.
A middle ground often works better—keep essential cookies enabled and block the rest if you prefer. Most browsers let you set these preferences with decent granularity.
Our Approach to Your Data
We don't collect tracking data just for the sake of it. Everything we gather serves a purpose—either making the site work better or helping us understand how to improve it.
Marketing cookies last the longest, typically around 12 months. Performance cookies usually expire after 90 days. Essential cookies stick around only as long as necessary to keep things running.
You can request deletion of your data at any time. We'll handle it promptly and confirm when it's done.
Third-Party Technologies
Some cookies on our site come from services we use—analytics platforms, payment processors, that sort of thing. These third parties have their own privacy policies, which you should probably read if you're concerned about how they handle data.
We try to work with reputable providers who take privacy seriously. But once data leaves our site, their policies govern what happens to it.
Updates to This Policy
Regular Reviews
We revisit this policy at least once a year, or whenever we make significant changes to how we use tracking technologies.
Change Notifications
If something important changes, we'll update the date at the top of this page. Major changes might also trigger an email to active users.
Your Responsibility
Check back periodically if you want to stay informed. We can't personally notify everyone about minor updates.
Questions or Concerns?
If something in this policy doesn't make sense, or if you want more details about how we handle your data, get in touch. We'd rather answer your questions than leave you guessing.